I'm currently working on the D-Cam Spray in Bedliner project for George Flanik. George has created a very efficient system for doing spray in bedliners and other 2 component poly coatings.

George has me working on the marketing to launch this project.  Although the primary driver for bedliners (truck sales) is currently on it's ear, we are seeing an incredibly positive response from industry veterens. 

Updates to follow....

Here's what I love about this from a MARKETING perspective.  This campaign was launched today in a big way.  National TV news, national news papers, press conferences & social networking themed site.  

"Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat."
- Sun Tzu

My new favorite quote.

Lot's happening here at RBT.  I'll share more soon.  In the meantime, check out

Remember when Guerrilla Marketing was the latest greatest?  You don't hear about it much anymore.  Probably because everyone, it seems, is a guerrilla.  It's hard to push the boundaries when there are none in this YouTube world.

Here's a pretty cool idea though, Firefox (you know, that other browser) is attempting to set the Guinness World Record for most software downloads in 24 hours to promote the release of Version 3 of their software.  I don't know what the current record is but I gave them my email address to participate...so I guess the marketing worked!  If you want to get in on the action, here's the website http://www.spreadfirefox.com/en-US/worldrecord.  What's in store for Version 3?  I have no idea, I just thought it would be cool to help set a world record.  (Secretly, I like defending the world against having Microsoft rule the world.  Nothing against Micro$oft, I just like competition and everyone loves an underdog!)

If you've never tried Firefox before, it's a great browser.  I use it on my Mac and love it.